| "The new museum enlightens
the visitor in an impressive, clear, and interesting manner
about the entire history of what is now Dr. Ing. h.c.
F. Porsche AG. Production cars have been just as important
to the name recognition of the Porsche brand as many vehicles
designed specifically for racing. Porsche designs have
had an impact on individual mobility even in the early
years of motorization. The exhibition layout
provides separate exhibit areas for the two periods
before and after 1948. “Porsche Idea,” "Product
History,” and “Thematic Islands” are the three core
elements of the museum concept. Visitors making their
way through the exhibition will often find these three
main elements thematically interlinked.
The “Porsche Idea“ section focuses on specific, trailblazing
technical solutions for interesting challenges from
nearly all areas of mobility. Visitors can learn about
the values, motivation, and philosophy driving the company
throughout its history and to its ultimate success.
The “Product History" section is a chronologically
arranged presentation of the history of Porsche sports
cars from its beginnings in 1948 to the latest models
with all their technological diversity and stylistic
individuality.
“Thematic Islands” focus on particular, especially
important aspects of Porsche history. Some of them,
like “Evolution 911,” are dedicated to specific model
series. Others bring together vehicles from different
eras, for example in the splendid motorsport history
of “Le Mans.”
Exhibits
About 80 vehicles and many small exhibits will be on display
at the new Porsche Museum in a unique ambience. In addition
to world-famous, iconic vehicles such as the 356, 550,
911, and 917, the exhibits include some of the outstanding
technical achievements of Professor Ferdinand Porsche
from the early 20th century. Even then, the name of Porsche
stood for the commitment never to be satisfied with a
technical solution that fails to fully meet or exceed
all of its requirements, including opportunities for further
improvement.
From the lobby, visitors ascend a spectacular ramp
to the entrance of the spacious exhibition area, where
they can gain an initial overview of the impressive
collection.
Here the visitor is free to choose whether to start
chronologically with the company history before 1948,
or to head directly into the main area of the exhibition,
which contains a chronological history of Porsche products
and thematic islands. Both areas are interlinked by
the “Porsche Idea” section, which forms the backbone
of the exhibition.
The Idea section explains what makes the various themes
and exhibits so unique. It tells of the spirit and the
passion that motivate the work at Porsche, and pays
tribute to the company as well as the people behind
the product. "
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